A new magazine has been launched targeted at international students living in the UK.
GB Mag will be published four times a year, with a print run of 75,000, and is aimed at the estimated 500,000 foreign students at Britain’s universities.
The magazine has been launched by the communications agency 93½, which claimed that international students ‘have the spending power of an affluent professional, as they often have a six-figure deposit in their bank accounts to satisy via requirements.”
It added: ‘Last year alone they contributed over £2.5bn in fees and in these students contributed £8.5bn to the British economy.”
Advertisers already signed up include T-Mobile, Selfridges, HSBC and Pepe Jeans.
Copies will be available in universities across the UK and will also be published in China and India once a year.
The accompanying website claims to be the UK’s ‘only lifestyle website for international and EU students.”
Wahida Ashiq, founder of GB Mag, said: ‘The GB Mag is the UK’s first lifestyle magazine, supported by a website and social media platform, specifically aimed at the half a million or so overseas students in the UK, who are just now being recognised as highly desirable by brands, both as a new customer but also as a powerful advocate into markets such as China, India and the USA.”