Brand safety a ‘con’ costing news industry billions, new research says
Huge research project suggests brand safety fears over news content are misplaced.
ByFighting for quality news media in the digital age.
Huge research project suggests brand safety fears over news content are misplaced.
ByExecutives at Newsquest, Telegraph, Forbes and Insurads share advertising strategy insights,
ByICO also said cookie usage at 99 of the top 100 websites is now compliant.
ByThe Times has set the highest price for avoiding personalised advertising - but will people actually pay?
ByGoogle responded that the CMA's case relies on "flawed interpretations" of the sector.
ByNews UK is the latest publisher to address blocklisting concerns with a new contextual tool.
ByThe publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
ByAdvertisers can also do more to better support the publisher ecosystem.
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