Publisher advertising alliance teams up with Microsoft ad-buying platform
Ozone deal with Microsoft Media Marketplace is first tie-up with buy-side ads platform.
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Future leverages high visibility on ChatGPT by offering GEO as a service
Future has launched a new division offering GEO as a service to brands.
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Why UK mag giants have teamed up to offer digital advertising at scale
Atria will help advertisers reach audiences across multiple publishers at once.
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Immediate launches ‘experiential agency’ to boost revenue from live events
IX will help brands host live experiences in collaboration with Immediate’s 24 titles.
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Ladbible owner grows revenue thanks to direct deals with brands
LBG Media reported total adjusted revenue up 10% in the year to 30 September.
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DMGT reports revenue dip as Google changes hit traffic for Mail publisher
Full year results reveal growing subscription revenue at Daily Mail and General Trust.
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Rising Ballers grows 30-strong team in ‘saturated’ football space
Rising Ballers grows audience with video content on social media.
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Five US publishers sue Google over ‘deceptive and manipulative’ adtech practices
Penske, The Atlantic, McClatchy, Conde Nast and Vox Media take a stand against Google on adtech.
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