How publishers can address three key online ad revenue challenges
How to stop consent rates, website performance and low quality ads harming online revenue.
By
Freddy Mayhew
Freelance journalist Freddy Mayhew is a former editor of Press Gazette.
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Independent and Telegraph websites cut number of ads in reader data rethink
Digital chiefs at the Independent and Telegraph have been cutting the number of ads on web pages as the…
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NFTs and publishing: Not ‘flash in the pan’ but ‘prime opportunity’
Partner content*: NFTs, or Non-Fungible Tokens – which have made millions for some sellers – should not be dismissed…
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Paywall strategies: How publishers can reduce subscriber churn
Partner content*: How to reduce subscriber churn has become “one of the most pressing problems for publishers”, leading digital…
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How to unlock millions in ‘smart’ digital revenue from smallest print advertisers
Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a service that provides…
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How news publishers can instantly grow their direct-sales display advertising business
Having helped to transform the digital display advertising offering of local, independent and B2B publishers in Germany and other…
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Transforming editorial production for global newsrooms
Partner content*: Publishers can get access to the same slick digital production as some of the biggest names in…
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How Reach quadrupled its social media video views in a year
Partner Content: Freddy Mayhew takes a look at the future of video for publishers and Reach’s successful partnership with…
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COP26 UN climate change conference: What journalists need to know
The COP26 UN climate change conference is just days away, with the world’s leaders set to attend and the…
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