Evening Standard to run PA video content

The London Evening Standard has forged a deal with the Press Association for the agency to provide its website with video content.

The deal will see PA supply Standard.co.uk with voiced news, sport and entertainment packages. The national news agency will also supply video clips to run alongside text and pictures.

PA launched its new video wire service in April. It currently provides raw footage for up to 30 stories a day across news, sport and entertainment, which can then be used by broadcasters and online newspapers.

Both MEN Media, part of the Guardian Media Group, and Trinity Mirror announced earlier this year they had signed up to a six-month trial of the PA video newswire.

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