BBC News promotes mobile offering in new campaign


BBC News has launched a promotional campaign to encourage more people to access news on their mobile.

In a post on the BBC editors’ blog, BBC News editor Steve Herrmann said the on-air trails would run for “a couple of weeks”.

It follows a recent survey in which the BBC asked viewers about their news consumption habits and the extent to which they used their mobile phones to get information

According to data from M:Metrics, 3.2 million people in the UK access BBC News via mobile – up 26 per cent year on year.

See the ad here.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *