Podcast 70: The Atlantic’s winning subscription strategy with CEO Nicholas Thompson

Thompson speaks to Press Gazette after the magazine brand reached profitability and 1m subscribers.

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.

CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic’s recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.

Read a written version of our interview with Thompson here.

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Topics in this article : The Atlantic