The Independent on Sunday was the biggest circulation loser among the national Sunday titles – dropping 18.3 per cent year on year to 166,071 copies.
The IoS has slightly reduced the number of bulk give away copies from 39,729 a year ago to 34,110 in November.
A year ago the IoS was still feeling some circulation benefits from a relaunch in June 2007 – and an associated increase in marketing.
All the Sunday papers appear to be feeling the effects of a marked decrease in marketing spending – and less free CD and DVD give-aways in particular.
Despite no major marketing promotions – the Sunday Times managed a 0.8 per cent circulation increase, possibly feeling the Obama-effect. The US president elect featured prominently on Sunday Times front pages in November.
National Sunday newspapers
Daily Star Sunday: 346,942, down 17.8 per cent
News of the World: 3,153,521, down 3.9 per cent
Sunday Mail: 452,031, down 7.2 per cent
Sunday Mirror: 1,255,150, down 7.6 per cent
The People: 595,795, down 12.87 per cent
Sunday Sport: 76,009, down 16 per cent
Sunday Express: 670,486, down 2.4 per cent
Sunday Post: 378,639, down 7.1 per cent
Mail on Sunday: 2,211,029, down 4.9 per cent
Independent on Sunday: 166,071, down 18.3 per cent
The Observer: 443,975, down 2.3 per cent
Scotland on Sunday: 62,399, down 7.5 per cent
Sunday Herald: 43,518, down 15 per cent
Sunday Telegraph: 622,260, down 3.6 per cent
Sunday Times: 1,223,577, up 0.8 per cent