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March 4, 2024

Lloyd Embley joins board of PR pitching platform Synapse

Former Chime CEO Rupert Howell has also joined Synapse.

By Dominic Ponsford

Former Reach group editor-in-chief Lloyd Embley has joined the board of directors for PR pitching platform Synapse.

Embley said: “I’m thrilled to dive back into the media world with Synapse, a truly disruptive project at the forefront of modernising the interface between PR and journalism. The platform’s meteoric rise and the industry’s call for widespread adoption underscore the critical need for innovation in communication, and playing a part in this journey is a privilege.”

Former chief executive of Chime Communications Rupert Howell has also joined the Synapse board as chair.

The platform now claims to have 3,000 registered users in the world if PR and journalism with new investment announced from Dowgate Capital.

Synapse supports a “stories marketplace” which it describes as “a transformative platform facilitating connections between PRs and journalists in a way that traditional methods of communication, namely email, cannot match”.

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Embley stepped down from Reach in July after three decades at the group, nine years of which were spent as editor-in-chief across the company’s news brands.

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[Read more: Reach editor-in-chief Lloyd Embley leaves company after 30 years]

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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