Record's evening edition to become free

The Daily Record's afternoon edition is to be relaunched as a free commuter paper distributing in Glasgow and Edinburgh.

Free PM, which is also planned to be distribute in Aberdeen and Dundee, will carry around 44 pages and will distribute to between 15,000 and 20,000 from 5pm and 7pm each weekday.

Managing director of the Daily Record and Sunday Mail Mark Hollinshead said: "The Daily Record is the best read national daily in Scotland by a long way and the addition of the four Free PM editions will ensure that the "Daily Record Series" delivers the largest and most responsive audience to advertisers of any publication or media outlet in Scotland.

"The evolution of the PM concept will also provide complementary opportunities for advertisers currently targeting the audience delivered by our digital classified platforms; Scotcareers and Scotwheels."

Daily Record editor Bruce Waddell added: "This is about pushing forward the development of the new PM editions.

"Free PM will not only target new readers but also heavily promote the next day's edition of the Daily Record.

"As I've said before we have to follow the reader and be bold in exploring new ways of reaching new readers."


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