Radio Cleveland targets consumer

BBC Radio Cleveland is reshuffling its morning and daytime schedule to provide a more localised and consumer-slanted station and is strengthening its news output.

Matthew Davies, BBC Local Radio Presenter of the Year, moves from the afternoon slot to mid-morning to present a show with a new consumer brief. "Our greatest strength is our localness," said Davies. "We champion this area like no other station." He takes over from Caroline Davis, who has a new special projects brief. She said: "During my time presenting, I really enjoyed one-off projects which focused on the great people and the lives they lead in Teesside, County Durham and North Yorkshire. This one-off journalism gives us a real edge."

John Foster, presenter of the early- morning show, takes the afternoon spot. Former Magic 1170 presenter Bruce Edwards takes the 5-7am slot.

BBC Radio Cleveland managing director Andrew Glover, said: "We start the New Year with a new sound and a new consumer edge."

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