In Press Gazette’s latest Platform Profile we look at how publishers can make the most of the popular discussion website and social news aggregation platform Reddit.

Every day 57 million people use Reddit around the world. Most of the platform’s users are in the US, although the UK is home to Reddit’s second-biggest community. According to Reddit, 49% of UK users are aged 18–34, while 22% are aged 18–24 – a coveted demographic for many publishers.

While the platform has in the past had a reputation as not being publisher friendly due to rules against self-promotion, the platform has in recent years stepped up efforts to reach out to newsbrands.