Creation of AI influencers meant more human roles, says Future fashion brand
Sheerluxe has four AI-generated influencers appearing under the Sheerluxe Lab branding.
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Sun grows video audience to 1bn+ monthly views with 25 new shows
The Sun’s Jon Lloyd on a year of aggressive expansion into video.
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Mail invests heavily in creating content for Tiktok and Instagram
‘You are not selling around the content, you’re selling the content.’
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The News Movement becomes Caliber as it secures ‘$10m+’ Qatari-backed investment
Newly-formed Caliber plans to launch ‘Apple News+ for creators’.
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Conde Nast UK’s plan for digital revenue to match print within a year
Chief business officer Andrea Latten says social media platforms are opportunity for business not threat.
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Publisher traffic sources: Google steady but social and direct referrals are down
Chartbeat data reveals traffic trends to 565 publishers since 2019.
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Sophia Smith Galer app helps journalists who don’t have time to make Tiktok videos
Sophiana is a scriptwriting and teleprompter tool for journalists and other expert content creators.
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‘The algorithm is a beast’: Editing for social media at Ladbible, Joe and Metro
Editors from Ladbible, Joe and Metro on social strategies and getting readers to “eat their greens”.
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