Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more
At least one-third of news subscribers cancelled or renegotiated their price in the past year.
Bypaywalls
Deeply, briefly, not too cheaply: Subscriber discount strategies at leading online publishers revealed
Exclusive Press Gazette data on subscriptions offers at 60 UK and European publishers news publishers.
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Research reveals most effective paywall marketing messages for news sites
The academics tested four different pitches to readers to see which, if any, convinced them to pay.
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Peak paywall? What Time’s move to free online model means for news industry
Why the move away from paywalls at companies like Time and Quartz does not indicate a market tipping over.
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Micropayments for news: With the right tech, revenue model could still take off
Micropayments are the revenue solution that won't go away. But can they ever work for news?
By Ranked: The best newsbrands at converting readers to paying subscribers
Ranked: major subscription newsbrands by share of paying readers among their online audiences.
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How can publishers sell more online subscriptions? Lower the price, survey says
Polling reveals cost is the key factor in determining whether UK and US consumers would pay for news.
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Paywalls in UK local news: How two publishers are breaking the mould
Paywalls are rare in UK local news but Belfast Telegraph and Highland News and Media are bucking the trend.
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