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To reach Gen Z legacy media must first stop misrepresenting them

Shira Jeczmien says publishers need to move away from an "all-in-one approach" to social media content.

By Shira Jeczmien

UK’s biggest online publishers in September 2023: News UK and Mail Metro Media fall out of top ten

Press Gazette's ranking of the biggest online publishers in the UK, using Ipsos iris data.

By Aisha Majid

Podcast 58: How the Daily Mail become a hit on Tiktok

Mail Online's head of social video Phil Harvey explains what they're doing on Tiktok.

By Press Gazette

How Daily Mail went from voice of Middle England to Tiktok sensation

Boris Johnson has become an unlikely Tiktok star for the Daily Mail.

By Charlotte Tobitt

Ten major trends in news consumption publishers need to be thinking about

"Part of the problem is that we are optimising on sites for the super users."

By Dominic Ponsford

Audience growth: What publishers can learn from Tiktok and why social still matters

Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.

By Charlotte Tobitt

Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls

Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.

By Charlotte Tobitt

How to reach Gen Z on Tiktok: Six of the best pages publishers can learn from

Press Gazette's intern reviews some prominent journalism-related accounts on Tiktok. 

By Michelle Chimbetete

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