A monthly magazine aimed at marketing chiefs who are targeting their products at a business audience has been launched, writes Sarah Lagan.
B2B Marketing is the first title from independent publishing company Silver Bullet Publishing.
Joel Harrison, who launched the magazine with publisher James Farmer, will edit the magazine and work alongside two editorial assistants.
He said: “B2B Marketing is the only magazine to focus on marketing that targets a business audience.
“It has a strong emphasis on the ‘how-to’ content, aimed at offering readers an insight into the market, and practical advice.”
The magazine is only available by subscription and 4,000 copies are currently being distributed. An annual subscription costs £89. For details see www.b2bm.biz.