Mirror sales dip after fake torture pictures row

The Daily Mirror appears to have paid a heavy price for the furore over its fake pictures of British troops. Its sales fell by more than 2 per cent in May, as opposed to April, and are down by 5.5 per cent year on year.

To make matters worse for the Daily Mirror, The Sun was up month on month in May and hit its best sales of the year with an average circulation of 3,360,662.

Sales of the Daily Star were down for the second month in a row, after a period of sustained growth. Its year on year figure is still up more than five per cent.

The Guardian shows a monthly rise of more than 2 per cent but it is still suffering from the impact of the twin tabloids from the Independent and the Times and is down by more than six per cent year on year.

The Times launched its tabloid nationwide this week.

However, there are continuing signs that the new quality compacts might be losing momentum.

In May,the Independent showed a rise of just 0.3 per cent on April and the Times a fall of 0.4 per cent.

The Independent is, however, up nearly 14 per cent year on year, for the six months to the end of May, and has had a total of eight consecutive monthly rises.

All other qualities, including the Times, are down on the same period last year.

As the months and months of uncertainty over a new owner comes to a close, the Daily Telegraph can take some satisfaction that it has kept sales stable at just over 900,000 and the Sunday Telegraph even shows a small month on month rise to reach 707,804, its highest overall monthly average this year.

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