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January 27, 2021updated 30 Sep 2022 9:58am

Marketing partnerships: How to make the most of teaming up to boost your brand

By Phillip Othen

Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve marketing success at one time or another.

Get it right, and the incoming leads far outweigh any potential outgoing cost; get it wrong, and you are stuck with inefficient campaign marketing.

Across the board, the statistics support the effectiveness of co-marketing.

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