Virtual reality and marketing: How brands are using latest tech to engage consumers
Phillip Othen takes a closer look at virtual reality marketing. This article was produced in association the New Statesman Media…
ByLead Monitor Knowledge Hub
All our coverage of marketing and lead generation produced in association with Lead Monitor, New Statesman Media Group’s native content and lead marketing solution.
Email: How to make the most of the world’s biggest media technology platform
Phillip Othen takes a close look at the world’s biggest media technology platform – email – and provides some business…
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Octopus Energy US marketing chief Natasha Crowe: ‘We need to be part of conversations on global stage’
Natasha Crowe heads up marketing and PR for Octopus Energy in the US. Here she answers Press Gazette’s questions for…
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Marketing Maestro interview with Guillermo Font (HP and Mars): ‘Be authentic and walk the talk’
Guillermo Font is marketing lead FMCG and healthcare at global food and confectionary brand Mars. He answered our questions about…
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Data ethics and marketing: Why it pays to be transparent with readers
Data is the most valuable asset when it comes to marketing – and the ethics around how that information is…
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How artificial intelligence is changing marketing
Using artificial intelligence (AI) in either B2C or B2B marketing campaigns seems contradictory. A machine making intelligent choices rather than…
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Marketing Maestro Timothy Armoo: ‘I invested time on LinkedIn and it’s had tangible impact’
Timothy Armoo, is the 25-year-old CEO and co-founder of Fanbytes, a marketing agency that uses social media to help brands connect…
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Content marketing strategy: How to get your story right for a B2B audience
The latest in a series of articles produced by Press Gazette in association with marketing solution Lead Monitor looks at…
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