Marie Claire adds shopping section to website

IPC Media women’s monthly, Marie Claire, has teamed up with online fashion retailer to launch a new shopping section on its website.

Hosted within the fashion pages of, the new section has buyers from fashion and shopping website providing comment and advice on current trends.

Users can also click through to where they can purchase some of the clothes featured on the site, including favourite items of editor Carla Bevan. Bevan’s recommendations will also appear on was set up by Sarah Curran in April 2006, and as well as selling current fashion, it also offers fashion video content and a blog by staff. Curran, commenting on teaming up with, said: ‘I’m just so proud to have involved in this partnership is such a great site, with really clear navigation and a knowledge of exactly what their audience wants to read about on a daily basis.”

Marie Claire publishing director Richard Johnstone added: ‘Fashion is a key element of the experience and the launch of the new fashion trends channel, supported by, adds yet another exciting dimension to this already popular section.’

IPC stablemate, fashion weekly Look, also has a shopping functionality on its website. Users on can add items to a ‘shopping list’and click through to the retailers website to purchase.

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