Listening boost for London's LBC

London-based commercial news and talk radio station LBC gained
238,000 listeners in the second quarter of 2005 according to the latest
Rajar figures.
The station had a weekly reach of 877,000
listeners, a 37.2 per cent increase quarter-on-quarter and a 8.7 per
cent rise  year-on-year.
A spokesman for LBC said: “These figures are
breakfast led, Nick Ferrari has had a great Rajar. We haven’t had any
major changes in programming but we have a very strong daily schedule
with great presenters including Sandi Toksvig and David Prever. We’ve
got loyal listeners who listen to LBC for a long time and they are
TalkSport, the UK’s national commercial talk
station, has also increased its reach. Year-on-year its listenership
has grown by 2.6 per cent to 2.2 million listeners.
BBC radio has recorded its second highest weekly reach since Rajar
measurement started at 32.89 million.
Radio Four’s weekly reach for the quarter was 9.59 million listeners (compared with 9.51 million this time last year).
The BBC is still ahead of commercial radio in
share of total listening at 54 per cent compared to commercial radio’s
44 per cent. But local commercial radio has a 33 per cent share of
listening opposed to the local BBC radio’s share of 10.9 per cent.
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