Customer publisher Cedar has drafted in a five-time consumer launch editor to head up its editorial team.
Lori Miles has joined Cedar publishing as the company's new editor-in-chief.
Miles was Fleet Street's first female editor back in the 1980s, when she edited the London Evening News. She also launched five high profile magazines during her career including Take a Break, Mizz and TV Choice.
Miles will oversee the day-to-day editorial running of Cedar's
titles for clients including BA and Tesco. Editorial director Mark
Jones has moved to "a more strategic role" according to a statement
from the customer publishers.
Cedar has also announced a new deal with web agency Reactive to offer both print and web content to clients.
Cedar MD Clare Broadbent said the company was ready to move beyond the first phase of customer publishing on the web.