London free weekly magazine Sport celebrated its first birthday as well last week, with a bash in The Play Room, London.
Recent star of Dispatches, Seb Coe, showed up briefly to give a speech to guests and pledge his support for the title, which topped the men’s lifestyle table in the latest ABCs with a debut of 317,093.
Entertainment was provided by another former athlete, Jo Fenn, who swapped running the 800m to singing for drunken advertising executives.
Nintendo tested the sporting ability of some revellers with its new Wii console, and after being turfed out at closing time, the few left standing carried on celebrations in celebrity hotspot, the Embassy Club
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