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January 14, 2005updated 17 May 2007 11:30am

Lawson fools pack with Brown scoop

By Press Gazette

The Sunday Telegraph spoofed its Blair- Brown row exclusive this week by leaving out a “killer quote” from the first edition.

The
serialisation of City Editor Robert Peston’s book Brown’s Britain led
the news agenda with its allegation that Blair reneged on a promise to
stand aside as Prime Minister last year.

According to Peston, Brown said to Blair: “There is nothing you could say to me now that I could ever believe.”

Although
this quote was the headline in The Sunday Telegraph’s second and third
editions it was omitted from the paper’s early print run.

Editor
Dominic Lawson said: “If we had kept that quote in the first edition
other people would have run with that – it seemed to work because a lot
of people didn’t follow us up”.

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