BBC women’s glossy Eve claims to be the first women’s magazine to put a free DVD on its cover.
The June issue will include a covermounted 40-minute pilates DVD Get The Perfect Body The Pilates Way, presented by pilates guru Lynne Robinson, known for helping Liz Hurley lose weight after giving birth. The magazine also contains a feature on pilates.
Publisher Jo Morrell said: “This is something new for the market.”
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog