GumGum CMO interview: GumGum are contextual advertisers and we spoke to their Global Chief Marketing Officer, Erin McCallion, in the latest of Press Gazette’s Marketing Maestro interviews. This series is produced in association with Lead Monitor, New Statesman Media Group’s content marketing arm.

In my first five months, we reviewed and evaluated the marketing team to ensure we were set up to support global expansion, planned and delivered go-to-market strategies for eight new markets and built and launched a new global website. It’s been a whirlwind time which wouldn’t have been possible without having such a talented, dedicated team whose commitment to the business’s success has been exceptional.

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