Karen Budell is VP Marketing at Momentive (formerly SurveyMonkey) and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This series is produced in association with Lead Monitor, New Statesman Media Group’s content marketing arm.

What has been your proudest achievement in your current role?

In June 2021, we led SurveyMonkey through our largest change in over 20 years.  I joined the company 18 months prior, and I was tasked with leading a then-confidential initiative on evolving our brand architecture.