By Dominic Ponsford
The Business is bidding to boost its newsagent sales by giving away
copies of Time, Fortune, The Week, CondÃ© Nast Traveller and Tatler.
The cover price of the weekly paper is increasing from 70p to £1.50
at the London newsagents where the promotion is taking place.
6 February The Business will come with a copy of Fortune magazine, and
for the following three weeks it will have The Week included as well as
either CondÃ© Nast Traveller , Tatler or Time.
Paul Woolfenden said: “We are very excited by this new distribution
deal, which provides worldclass magazines every week with The Business.
We are constantly striving for creative and non-traditional ways to
build circulation and increase the value that we offer both to our
readers and to advertisers.”
In 2003 The Business boosted its
circulation by 130,000 after striking up a deal to be given away inside
the Mail on Sunday in certain areas.
The deal was scrapped after
six months and now The Business’ ABC figure is largely made up of
copies which are delivered directly to more affluent homes in London.
Of its 213,440 circulation, 20,588 are full-rate newsagent sales.