Sky Sports News anchor Rhodri Williams is fronting a bid by the Wireless Group for the FM radio licence for Carmarthenshire, following his appointment as chairman of the board for the proposed radio station Carmarthenshire Sound.
If successful, Carmarthenshire Sound will be a bilingual station, covering a survey area of 150,000 and broadcasting to a county that is 59 per cent Welsh-speaking.
Williams, also studio host of S4C’s live Saturday afternoon rugby match Y Clwb Rygbi, started his career in the county as a reporter for S4C’s nightly magazine programme Heno. He is also a former presenter of Animal Hospital.
“We will offer listeners a service that speaks their language, whether Welsh or English,” he said. “I am proud to be leading the bid for Carmarthenshire Sound, which will prove to be a real asset to the county, providing a unique service to the community.”
The deadline for bids to the Radio Authority is 17 June and a decision for the licence is expected in the early autumn.
TWG, which owns talkSPORT, already operates three stations in South Wales – The Wave (Swansea), Swansea Sound and Valleys Radio.
In a joint venture with Emap, TWG was recently awarded the digital radio multiplex licence for Swansea, which will broadcast The Wave and Swansea Sound. Launching in January 2004, it will also carry BBC Radio Wales and BBC Radio Cymru.
TWG chairman Kelvin MacKenzie pointed out that Swansea Sound was Wales’s first independent local radio service when it launched in 1974.
By Wale Azeez