BBC Magazines has rolled out bbcgoodfood.com, its third big website
launch, targeting its long running magazine’s recipe hungry readership
as well as both younger and male audiences.
The site will be launched on November 1 and be updated daily by
web editor Vic Grimshaw, previously executive pProducer on UKTV Food and
Broadband and senior producer for bbc.co.uk/lifestyle, It is primarily
aimed at the Good Food magazine audience and internet users who want
immediate recipe information and solutions to cooking.
Produced by BBC Magazines New Media department who are also
responsible for Radio Times and Top Gear magazine's online extensions,
bbcgoodfood.com boasts a high quality photograph of every finished dish
and comprehensive nutritional information; video clips of the stages in
the cooking process; a UK-wide postal search to enable users to locate
local food producers; a pronunciation tool for learning to say food and
drink words; and every recipe tested in the Good Food kitchen by the
magazine's team of cookery experts. Editorial from the monthly magazine
will go unto the site once the print title comes off the shelves.