Leading marketers share their tips about how to promote your brand on LinkedIn tips as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s AI-driven marketing solution.

With over 800m members and 57million companies listed on the platform, LinkedIn is one of the largest social media organisations, and particularly useful for B2B communications.

We reached out to business leaders, PR experts and senior marketers to discover how to make the most of this massive audience.