View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. The Wire
  2. Job Moves
April 25, 2024

Former Dow Jones membership chief Suzi Watford joins Washington Post

Watford previously led memberships and marketing at Dow Jones alongside Will Lewis.

By Bron Maher

Suzi Watford, the former chief membership officer of Dow Jones and current Sirius XM chief growth officer, is moving to The Washington Post to take up the newly-created post of chief strategy officer.

Watford will work under recently-installed chief executive William Lewis, a fellow Brit and her former boss at Dow Jones.

The Washington Post said in a release that the new role is “designed to oversee the publication’s strategy, aligning it across all business functions and overseeing brand identity”.

Watford was chief marketing and membership officer of The Wall Street Journal between 2014 and 2018 before moving up to do the same job across the whole of Dow Jones.

The Post said that Watford’s achievements at Dow Jones included “significantly growing consumer revenue and building an industry-leading live events business, establishing professional membership verticals and negotiating multimillion-dollar partnerships”.

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Lewis may be looking to Watford to help arrest subscription declines at the Post. Previously a beneficiary of the so-called “Trump bump”, The Washington Post saw its subscriber count fall 15% between 2021 and 2023, precipitating a steep round of lay-offs.

Content from our partners
New technology from EX.CO helps publishers double on-site video revenue
Five ways to fail in media job interviews
How Germany's Ippen.Media mastered content planning across 86 newsrooms

Lewis said: “Suzi has built a career pioneering transformative strategy across media outfits, dynamically mastering change with seamless execution. I’m confident her experience and competitive industry prowess will advance our role as the most important news organisation in America.”

Watford said: “I’m thrilled to be joining one of the most accomplished and respected news organisations in the world at such a critical inflection point. The Post’s history of innovation lends itself to a vision of unrivalled potential that I can’t wait to be a part of.”

Before moving across the Atlantic Watford worked at Dow Jones sister company News UK for seven years, working on partnership, loyalty, sales and marketing at The Times and Sunday Times during a period that coincided with the launch of the publications’ paywall.

Watford starts at the Post on 13 May and will be based in Washington DC. Lewis was named publisher and chief executive in November and started work the following January, and has since hired in Jamie Stockwell as executive local editor, Karl Wells as chief growth officer and Gitesh Gohel as head of product and design.

Topics in this article : , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network