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January 11, 2023

Economist marketing exec Mark Beard joins Prospect as CEO

Beard said he wants to turn Prospect "into an increasingly multi-platform modern media company”.

By Bron Maher

The Economist’s vice president for subscriptions marketing, Mark Beard, has been appointed chief executive of Prospect Publishing, the company behind Prospect magazine.

In his decade with The Economist Beard has worked as publisher of its 1843 magazine as well as its World Ahead annual title. He previously worked for Bauer Media as general manager (international) and international business manager at Emap.

Alan Rusbridger, Prospect’s editor and the former editor-in-chief of The Guardian, said Beard “has had a wealth of experience in all aspects of publishing and we were impressed by his exciting ambition for building on the success of Prospect—in text and beyond”.

Beard said: “I believe Prospect has great potential to play an increasingly important role in British society, and beyond. It’s a vision shared by Sir Clive Cowdery, Prospect’s ambitious owner, and Alan Rusbridger…

“I look forward to working with the teams to continue Prospect’s transformation into an increasingly multi-platform modern media company.”

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

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