Economist ‘future-proofing’ bid brings back brand advertising and targets students
Advertising your brand is a form of "future-proofing", an executive at magazine argued.
ByFighting for quality news media in the digital age.
Advertising your brand is a form of "future-proofing", an executive at magazine argued.
ByThe Economist has found a way to publish AI-written translations without human intervention.
ByAs Labour wins more press backers, right-wing titles back Tories versus Reform.
ByAverage gender pay gap across major UK media organisations now stands at 11%.
ByLetter co-ordinated by the Anti-SLAPP Coalition says new bill will still result in uncertainty.
ByThe Economist executive vice president for marketing Nada Arnot explains how its Espresso daily app achieved lift-off in 2023.
ByLuke Bradley-Jones to "evolve The Economist into a digital-first product".
ByPress Gazette's full rundown of magazine ABC circulation data for 2023, by sector.
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