Shortlist announced for the Regional Press Awards covering best in local news from 2017
New readership survey offers 'snapshot' of British news reading habits with 'transparency' a watchword
The Sun is the most read newsbrand in the UK, figures from the UK’s new readership measurement standard for the news publishing industry have shown.
Britain’s best-selling newspaper has the highest “total brand reach” at 33.3m monthly readers (including the Sun on Sunday), according to data from the Published Audience Measurement Company.
Pamco has replaced the National Readership Survey and is able to offer publishers greater insight into their digital audiences across all platforms.
See full Pamco figures below
Close behind the Sun titles is the Daily Mail and Mail on Sunday with a total brand reach of 31.2m monthly readers combined.
Within each audience category – print, phone (mobile), tablet and desktop – The Sun dominates on mobile with 23.8m readers a month. But, it is the Mail titles that lead on tablet, with 4.8m readers a month.
On desktop, the Guardian titles are the most read, with 8.7m readers a month, while in print the free Metro newspaper is the most read with a reach of 10.5m readers a month.
Among paid-for print titles, Scottish newspaper The National has the highest reach, followed by The Sun.
By category, print has the highest total monthly reach across all newsbrands included in the survey at 71.9m.
But, when combined, digital reaches well over 200m readers a month. Tablet has the smallest total monthly reach at 30.4m readers.
According to Pamco, 41.3m people read newsbrands every week.
Pamco monthly reach for 2017 (including Comscore data from November) in millions:
| Newsbrand | Total Brand Reach | Phone (mobile) | Tablet | Desktop | |
| Sun + Sun on Sunday | 33,322 | 23,862 | 4,269 | 4,556 | 9,860 |
| Daily Mail + Mail on Sunday | 31,215 | 19,760 | 4,882 | 6,626 | 8,966 |
| Daily Mirror + Sunday Mirror + Sunday People | 27,122 | 19,001 | 3,587 | 3,858 | 5,612 |
| Guardian + The Observer | 24,823 | 15,969 | 3,265 | 8,728 | 4,255 |
| Telegraph + Sunday Telegraph | 23,692 | 14,674 | 3,526 | 7,087 | 3,893 |
| Metro | 20,749 | 11,229 | 1,349 | 2,420 | 10,518 |
| The Independent | 20,532 | 14,849 | 2,949 | 5,282 | 0 |
| Daily Express + Sunday Express | 13,939 | 6,459 | 2,735 | 4,283 | 2,822 |
| Evening Standard | 13,535 | 8,357 | 1,196 | 2,196 | 4,859 |
| The National | 10,042 | 0 | 0 | 0 | 10,042 |
| The Times + The Sunday Times | 8,123 | 2,556 | 512 | 1,236 | 5,417 |
| Daily Star + Daily Star Sunday | 7,341 | 3,450 | 967 | 1,188 | 2,447 |
| Daily Record + Sunday Mail | 5,588 | 4,033 | 532 | 490 | 1,147 |
| The Scotsman + Scotland on Sunday | 1,936 | 1,117 | 264 | 421 | 342 |
| The Herald | 1,496 | 831 | 146 | 325 | 399 |
| The Yorkshire Post | 1,138 | 571 | 112 | 209 | 330 |
| Sunday Post | 717 | 113 | 26 | 45 | 554 |
| The Courier (Dundee) | 662 | 324 | 54 | 111 | 254 |
| The Press and Journal | 568 | 252 | 48 | 85 | 230 |
| Total: | 147,407 | 30,419 | 49,146 | 71,947 |
Picture: Reuters/Peter Nicholls
Press Officer, Department for Work and Pensions
Senior Reporter, C21Media
Head of Partnerships and Projects, National Council for the Training of Journalists (NCTJ)
In response to Lite Speed:
It is unclear where the Sun sale figure 320,000 comes from, but he/she appears to have misunderstood the nature of this audit in any case. The table shows the number of *readers* reached, not all of whom buy a separate copy. Many copies of papers are shared among friends, family, colleagues, etc, or are communal copies provided in cafes, bars, libraries and so on, or found discarded on public transport.
Also, many buyers – probably a majority – buy the paper each day or most days. Lite Speed possibly erroneously reaches 320,000 by dividing total monthly reach by number of days in a month. If so, even then the figure would be, contrary to his/her apparent belief, based on readers rather than sales.
This was alarming then I realised only 320,000 people per day buy the Sun related titles. And are those print figures actual purchases? Who are these people?
The other day I saw someone in a newsagents ask the shop keeper to hide his copy of the Sun inside a pornographic magazine.
Surely printing newspapers is going the way of buggy whip sales.