Audience growth: What publishers can learn from Tiktok and why social still matters
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
ByTikTok
Pink News makes ‘significant shift’ towards direct partnerships as social media monetisation falls
Pink News has seen "hockey-stick-like growth" in its direct sales activity this year.
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How to reach Gen Z on Tiktok: Six of the best pages publishers can learn from
Press Gazette's intern reviews some prominent journalism-related accounts on Tiktok.
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News is second most popular type of social media video – Ofcom
Ofcom report also shows interest in news on speech radio versus podcasts.
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Most popular news sources in the UK: Tiktok overtakes BBC Radio 1 and Channel 5
One in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.
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Ranked: News publishers’ Instagram growth from 2021 to 2023
BBC News is the biggest newsbrand on Instagram, while Healthline Media is the fastest-growing.
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Gen Z news consumers don’t (and won’t) visit publisher websites
No reason to suspect 18 to 24 group will change their ways as they get older.
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Social media eclipses publishers as entry point for news – but Facebook fading
Facebook remained the most important social network for news despite the decline.
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