
Audience growth: What publishers can learn from Tiktok and why social still matters
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
ByFighting for quality news media in the digital age.
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
ByPink News has seen "hockey-stick-like growth" in its direct sales activity this year.
ByPress Gazette's intern reviews some prominent journalism-related accounts on Tiktok.
ByOfcom report also shows interest in news on speech radio versus podcasts.
ByOne in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.
ByBBC News is the biggest newsbrand on Instagram, while Healthline Media is the fastest-growing.
ByNo reason to suspect 18 to 24 group will change their ways as they get older.
ByFacebook remained the most important social network for news despite the decline.
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