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March 16, 2017updated 23 Aug 2022 7:19pm

Online ABCs: Free Sun more than doubles website traffic as partial paywall sees Telegraph fall

By Freddy Mayhew

The Sun continues to expand its online audience after scrapping its paywall while the Telegraph has seen decline under its paid-for “premium content” model, new ABC figures show.

The Sun has more than doubled the number of unique browsers to its website year-on-year (up 115 per cent) welcoming 4.4m daily unique browsers on average in February.

The News UK title moved to a free online model in November 2015.

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