Circulation of The Sun is continuing the see the same rate of decline since the paper dropped Page Three topless photos in January.

March was the second full month without Page Three photos and saw sale drop 10.2 per cent year on year. This was slightly more than the 10.1 per cent year on year drop in February, but an improvement on January's 10.6 per cent year on fall.

Meanwhile, The Daily Star, which continues the Page Three tradition, lost sales at a higher rate of 10.9 per cent year on year.