Men’s Health has recorded the biggest circulation drop across the men’s magazine market, with only free Shortlist holding firm.
New ABC figures for the six-months from January to June this year show Men’s Health, published by Hearst UK, has fallen by 16 per cent year-on-year to 146,047.
Weekly title Shortlist is the UK’s most-widely read men’s magazine, according to the figures released today, with a distribution of 502,667.
GQ was down 4 per cent year-on-year to an average circulation of 110,051.
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A number of men’s titles have opted not to be included in the audit for the first half of the year, including Stuff magazine, which was sold off by Haymarket Media Group in June, and Men’s Fitness, which had a circulation of 21,183 in the final six months of 2017.
Men’s magazine circulation figures for Jan-June 2018 (source: ABC):
| Publication | ABC Total Jan-June 2018 (avg per issue) | Year-on-year % change | Free copies |
| Shortlist FREE | 502,667 | 0% | All |
| Men’s Health | 146,047 | -16% | 51,514 |
| GQ | 110,051 | -4% | 14,576 |
| Esquire | 60,456 | -3% | 28,511 |
| Square Mile FREE | 58,650 | -1% | All |
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