Digital magazine subscriptions grew by an average of 13 per cent year on year in the second half of last year.
But they remain a niche offering for most titles with total sales a tiny proportion (1.8 per cent) of the combined print/digital total.
Growth was largely dirven by The Economist which has heavily promoted the digital edition of the magazine as part of its online subscription and combined print/digital subscription packages.
Digital edition circulation totals 781,000 out of a total combined print and digital per-edition circuation of 44m.
|
Product
|
Total | YoY% | UK actively purchased % |
|---|---|---|---|
| The Economist – United Kingdom Edition | 73,567 | 47.2 | 100 |
| The Economist – Asia Pacific Edition | 45,422 | 45.1 | Free |
| The Economist – Continental Europe Edition | 40,826 | 54.5 | 100 |
| Camping and Caravanning | 40,534 | Free | |
| The Week Magazine | 34,637 | 25.4 | Free |
| T3 | 18,391 | 3.4 | 79.8 |
| BBC History Magazine | 15,551 | 2.8 | 93.6 |
| The Spectator excluding Australia | 15,335 | 100 | |
| Time Magazine – EMEA (excluding BI/SA) | 15,291 | 25.2 | Free |
| BBC Top Gear Magazine | 13,158 | -6.9 | 83 |
| Stuff | 12,219 | -5.3 | 78.4 |
| Empire | 11,513 | -1 | 85.5 |
| GQ | 10,475 | -16.3 | 100 |
| BBC Good Food | 10,437 | -3 | 85.2 |
| Attitude | 10,396 | -18.1 | Free |
| New Scientist – Worldwide Sales Excluding Australasia & US/Canada | 10,221 | 22.5 | 100 |
| Slimming World Magazine | 10,074 | -13.6 | 100 |
| MacFormat | 9,636 | 1 | 92.8 |
| Vogue | 9,616 | 12.8 | 100 |
| Total Film | 9,174 | -19.7 | 83.9 |
| Wired | 7,542 | -9.3 | 100 |
| Men's Health | 7,255 | -23.6 | 100 |
| N Photo | 6,697 | -6.8 | 91.5 |
| Time Magazine – British Isles (BI) | 6,587 | 23 | 100 |
| New Scientist – US/Canadian Sales | 6,276 | -2 | 83.7 |
| Vanity Fair | 6,236 | -19.3 | 100 |
| BBC Focus | 6,205 | 43 | 89 |
| National Geographic Magazine | 6,011 | -35.1 | 100 |
| The Economist – Middle East/Africa Edition | 5,937 | 58.9 | Free |
| Digital Camera Magazine | 5,580 | -5.7 | 86.8 |
| OK! Magazine | 5,505 | -18.7 | 79.4 |
| What Hi-Fi Sound & Vision | 5,159 | 16.8 | 56 |
| HELLO! | 5,017 | 19.8 | 45.1 |
| Cycling Plus | 4,916 | -15.6 | 85.6 |
| Women's Health | 4,598 | -11 | 100 |
| Grazia | 4,556 | 8.7 | 79.9 |
| Esquire | 4,498 | -20.5 | 100 |
| Elle Decoration | 4,311 | -12.9 | 100 |
| Lonely Planet Traveller | 4,269 | 51.4 | 52.4 |
| Cosmopolitan | 4,218 | -23.2 | 100 |
| Car | 4,136 | 40.6 | 58.3 |
| Photo Plus | 4,099 | -4.4 | 89 |
| New! | 4,028 | -10.6 | 78.2 |
| Airliner World | 3,997 | -7.5 | 100 |
| New Scientist – Australasian Sales | 3,992 | 22.9 | Free |
| Living etc | 3,829 | -6.7 | 100 |
| Olive | 3,637 | 58.4 | 62.9 |
| F1 Racing (UK Edition) | 3,570 | -6.3 | 71.9 |
| Gramophone | 3,555 | 33.5 | 100 |
| Psychologies Magazine | 3,528 | 49.6 | 95.4 |
| Red | 3,450 | -9.8 | 100 |
| Glamour | 3,310 | -30.8 | 100 |
| Good Housekeeping | 3,276 | 3.6 | 100 |
| Autosport | 3,268 | 13.4 | 82.2 |
| Q | 3,262 | 36.9 | 74.5 |
| Playstation Official | 3,196 | -2.1 | 90.8 |
| SFX | 3,192 | -6.7 | 86 |
| Investors Chronicle | 3,171 | -2.4 | 100 |
| Elle (U.K.) | 3,167 | -24.7 | 100 |
| What Car? | 3,151 | 72.7 | 53.8 |
| Fortune Magazine – Europe | 3,061 | 33.3 | 100 |
| BBC Gardeners' World | 2,993 | 32 | 84.4 |
| Woman & Home | 2,953 | -28.9 | 100 |
| Four Four Two | 2,912 | 2.1 | 82.6 |
| Autocar | 2,787 | 45.8 | 50 |
| Bike | 2,697 | 41.9 | 79.1 |
| PC Gamer | 2,686 | -5 | 91.9 |
| Practical Photography | 2,661 | 96.2 | 68.7 |
| Closer | 2,644 | 113.1 | 41.2 |
| Country Living | 2,626 | 5.6 | 100 |
| Harper's Bazaar | 2,491 | -0.9 | 100 |
| What Mountain Bike | 2,399 | -20 | 78.7 |
| Grand Designs | 2,395 | -28.6 | 100 |
| Cyclist | 2,372 | -3.1 | 100 |
| Runner's World | 2,356 | -8.9 | 100 |
| Mountain Biking UK | 2,351 | -16.7 | 83.7 |
| Jamie Magazine | 2,343 | -34.6 | 100 |
| Gardens Illustrated | 2,334 | 51.2 | 72.8 |
| 220 Triathlon | 2,262 | 44 | 86.2 |
| BBC Easy Cook | 2,256 | 97.4 | 50.5 |
| Heat | 2,179 | 83.3 | 47.4 |
| Tatler | 2,175 | 2 | 100 |
| Yachting World | 2,129 | 20 | 100 |
| Classic & Sports Car | 2,105 | 28.8 | 51.5 |
| Inside Soap | 2,071 | 4.5 | 100 |
| Golf Monthly | 2,052 | -8.4 | 100 |
| PC Pilot | 2,019 | -1.9 | 100 |
| Uncut | 1,964 | 8.6 | 100 |
| New Statesman | 1,930 | 291.5 | 100 |
| Motor Cycle News | 1,896 | 27.8 | 100 |
| Look | 1,883 | -30.3 | 100 |
| Official Xbox 360 Magazine | 1,870 | 9.5 | 77.8 |
| BBC Sky at Night | 1,866 | 48.1 | 83.9 |
| Country Homes and Interiors | 1,851 | -8.1 | 100 |
| Time Magazine – Southern Africa (SA) | 1,835 | 78.7 | Free |
| Marie Claire | 1,815 | -10.5 | 100 |
| Yachting Monthly | 1,801 | 19.8 | 100 |
| House & Garden | 1,789 | 7.1 | 100 |
| Conde Nast Traveller | 1,778 | 44.2 | 100 |
| Ride | 1,772 | 50.8 | 78.8 |
| Homes & Gardens | 1,703 | -20.5 | 100 |
| Airforces Monthly | 1,623 | -1.5 | 100 |
| Today's Golfer | 1,622 | 43.4 | 81.7 |
| Digital SLR Photography | 1,579 | -11.7 | 100 |
| What's on TV | 1,560 | -20.8 | 100 |
| Doctor Who Magazine | 1,500 | -6.5 | 100 |
| Prospect | 1,497 | 7.5 | 100 |
| Combat Aircraft Monthly | 1,483 | -0.5 | 100 |
| Health & Fitness | 1,476 | -28 | 100 |
| Digital Photo | 1,470 | 150 | 52.9 |
| Octane | 1,466 | 5.2 | 100 |
| Practical Boat Owner | 1,448 | 0.3 | 100 |
| PC Pro | 1,441 | -3.5 | 100 |
| Computeractive | 1,435 | -4.5 | 100 |
| Woman & Home Feel Good Food | 1,433 | 4.5 | 100 |
| Land Rover Owner International | 1,419 | 93.6 | 65.1 |
| BBC Wildlife | 1,393 | 7.7 | 81.6 |
| World Of Interiors | 1,391 | 10.8 | 100 |
| Classic Cars | 1,387 | 158.3 | 43.4 |
| Sight and Sound | 1,383 | 100 | |
| Homes & Antiques | 1,376 | 129 | 48.3 |
| Top Sante Health & Beauty | 1,373 | 48.5 | |
| Star | 1,368 | 2.8 | 54.1 |
| The Tablet | 1,313 | 15.8 | 100 |
| Instyle UK | 1,307 | -22.7 | 100 |
| Motor Sport | 1,291 | -12 | 100 |
| 25 Beautiful Homes | 1,271 | 7.7 | 100 |
| Amateur Photographer | 1,266 | -16.7 | 100 |
| Hornby Magazine | 1,245 | 2.7 | 100 |
| Cycling Weekly | 1,243 | 9.2 | 100 |
| World Soccer | 1,234 | -23.4 | 100 |
| BBC Music Magazine | 1,197 | 2.3 | 100 |
| Performance Bikes | 1,190 | 64.1 | 68.7 |
| Ideal Home | 1,156 | -40.8 | 100 |
| Mountain Bike Rider | 1,140 | 8.2 | 100 |
| Motor Boat & Yachting | 1,103 | 11.1 | 100 |
| Air International | 1,097 | -0.8 | 100 |
| Men's Running | 1,096 | 31.7 | 44.6 |
| Cross Stitcher | 1,085 | 100 | |
| BBC Countryfile Magazine | 1,080 | 62.4 | 54 |
| Rugby World | 1,074 | -2 | 100 |
| Flypast | 1,067 | 1.1 | 100 |
| Practical Classics and Car Restorer | 1,046 | 165.5 | 46 |
| Practical Fishkeeping | 1,044 | 68.1 | 72 |
| House Beautiful | 1,016 | -5.6 | 100 |
| Women's Running | 1,010 | 27 | 55.7 |
| Women's Fitness | 985 | -22.4 | 100 |
| Airfix Model World | 982 | 8.4 | 100 |
| Land Rover Monthly | 968 | -5.2 | 100 |
| Cycle Sport | 933 | 4.8 | 100 |
| Web User | 932 | 19.6 | 100 |
| You and Your Wedding | 914 | 107.3 | 45.2 |
| Style at Home | 910 | -21.4 | 100 |
| Aeroplane Monthly | 896 | 100 | |
| TV & Satellite Week | 896 | -13.8 | 100 |
| Wedding Flowers | 889 | -9.9 | 100 |
| Practical Motorhome | 874 | 80.6 | 33.2 |
| Chat | 860 | -35.6 | 100 |
| Prima Baby | 820 | 42.1 | 61.5 |
| Your Home | 808 | -10.2 | 100 |
| Mother and Baby | 798 | 71.2 | |
| Reveal | 796 | -29.7 | 100 |
| Prima | 790 | 13.7 | 100 |
| Ideal Homes Complete Guide to Xmas | 762 | 144.2 | 100 |
| Now | 727 | -55.4 | 100 |
| Cycling Active | 717 | 2 | 100 |
| Practical Caravan | 705 | 64 | 44 |
| Perfect Wedding | 697 | 76 | 51 |
| Golf World | 675 | 53.6 | |
| The Lady | 675 | 55.2 | |
| Who Do You Think You Are? | 668 | 17.6 | 100 |
| Horse & Hound | 659 | -24.5 | 100 |
| Saga Magazine | 658 | -8.9 | 32.3 |
| Woman | 644 | -32.8 | 100 |
| Railway Magazine | 634 | 8 | 100 |
| Essentials | 628 | -15.6 | 100 |
| Homebuilding & Renovating | 620 | -28.8 | 100 |
| Woman's Own | 619 | -21.8 | 100 |
| The Oldie | 546 | 30.7 | |
| Country Life | 495 | -24.3 | 100 |
| Fly Fishing & Fly-Tying | 481 | 41.9 | 100 |
| Soaplife | 473 | 27.8 | 100 |
| All About Soap | 446 | 1.6 | 100 |
| Pick Me Up | 428 | -29.3 | 100 |
| Britain at War | 417 | 100 | |
| The Field | 407 | -12.1 | 100 |
| Your Family Tree | 404 | 100 | |
| Buses Magazine | 389 | 20.1 | 100 |
| Rock Sound | 385 | 2.1 | 100 |
| Woman's Weekly | 366 | -17 | 100 |
| Real People | 344 | 3.9 | 100 |
| Your Horse | 339 | 77.3 | |
| Computer Shopper | 335 | 21.4 | 100 |
| TV Times | 287 | 4.7 | 100 |
| Scottish Field | 286 | 100 | |
| Best | 283 | 26.9 | 100 |
| Conde Nast Brides | 270 | -61.6 | 100 |
| Motorsport News | 260 | 58.5 | 62.2 |
| Angling Times | 229 | 30.9 | 83.1 |
| Period Living | 226 | 13 | 100 |
| Sporting Gun | 215 | -3.2 | 100 |
| Wedding | 188 | -5.1 | 100 |
| Real Homes | 185 | -27.7 | 100 |
| The Shooting Gazette | 182 | -8.5 | 100 |
| Anglers Mail | 181 | -5.7 | 100 |
| HELLO! Fashion Monthly | 180 | 100 | |
| Shooting Times & Country Magazine | 167 | -11.6 | 100 |
| Build It | 160 | 100 | |
| Amateur Gardening | 148 | 0.7 | 100 |
| Gurgle Magazine | 74 | -53.8 | 100 |
| Good Homes | 63 | -90.1 | 100 |
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