Bloomberg uses ‘synthetic characters’ to test out products and marketing
COO Julia Beizer shared insights into how the business giant has grown subscribers and revenue.
By
Press Gazette Events
Latest in
Press Gazette Events
Partner content
British Journalism Awards News Provider of the Year 2025 shortlist
The six news providers who most impressed the British Journalism Awards judges.
By
Partner content
Former tabloid editor’s ‘life-affirming’ job delivering good news
Former Scottish Sun editor Alan Muir tells winners’ stories for People’s Postcode Lottery.
By
Press Gazette hosts media strategy conference in New York
A chance for publishing leaders to find new ways to make digital journalism pay.
By
British Journalism Awards 2025: Finalists revealed
Featuring links to all of the shortlisted work.
By
Why The Guardian is no longer dependent on page views to drive revenue
The Guardian and FT shared tips on boosting reader revenue at Press Gazette event.
By
Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’
AI Overviews having impact on reviews content traffic of up to 50%, event hears.
By
How to grow publishing revenue in a world of declining traffic
Six key take-homes from Press Gazette’s Future of Media Trends event in London.
By