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February 29, 2024

Podcast 66: Online advertising – how publishers can survive a tsunami of change

Jim Edwards on how publishers can adapt to an online advertising ecosystem which has changed utterly.

By Press Gazette

Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.

Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change.

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