The growth of Apple News+ appears to be slowing, new circulation figures obtained by Press Gazette suggest.
The top 25 titles on Apple’s premium news aggregation service had a combined circulation of 1,333,088 in the first half of 2022, according to a ranking provided by the Alliance for Audited Media (AAM).
This is up 6% year-on-year from the first half of 2021, when the top 25 had a combined circulation of 1,254,802.
But the total has fallen 18% from the second half of last year when top 25 AN+ circulations totalled 1,622,823.
AN+ circulations are calculated by the AAM using average unique opens per issue of a magazine.
The top 25 magazines for each period differs slightly, meaning that many individual titles in the current top ranking increased their circulations significantly despite the wider trend.
Every Apple News+ ranking published by Press Gazette has so far been topped by showbiz magazine People. But the title saw its AN+ readership tumble in the first half of this year.
Between the first half of 2021 and the first half of 2022, People’s average weekly AN+ circulation fell 36% from 165,000 to 105,000. People’s AN+ circulation topped 200,000 in the second half of 2021.
New entrants to the top 25 list for the first half of 2022 (below) included Rolling Stone, Fortune and Architectural Digest.
Apple launched News+, a paid-for version of its free aggregation app, in 2019. It is home to content from around 200 publications, most of them magazines, but also some newspapers. The product costs $9.99 a month in the US but is also available through the Apple One bundle.
Apple has not released any News+ subscription data. Analysts at Cowen reportedly estimated in 2021 that the service could reach 19 million subscribers by 2023. The AAM figures, while not providing a total figure, suggest this forecast is not realistic.
Below is the AAM’s top 25 ranking.
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