View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
September 3, 2021updated 30 Sep 2022 10:34am

Apple News+ adds 1.25m to US magazine circulations: Full breakdown

By William Turvill

Several US magazines have doubled their reach on Apple News+ this year, new figures obtained by Press Gazette show.

Weekly showbiz magazine People recorded an average AN+ circulation of 165,000 in the first half of 2021 – up 148% from the second half of 2020 – making it the platform’s biggest title.

According to Alliance for Audited Media (AAM) figures, the top 25 most popular US magazine titles on AN+ had a total average circulation of 1.25m in the first six months of the year.

Click here to subscribe to Press Gazette’s must-read newsletters, Future of Media and Future of Media US

The average AN+ circulation across the top 25 was 50,000 in the first half of this year – up 86% from 27,000 in the last six months of 2020.

After People, the next biggest AN+ magazine titles were Vanity Fair (with an average circulation of 90,000, up 83%), Popular Mechanics (71,000, up 194%) and National Geographic (71,000, up 78%).

Scientific American recorded the largest increase, albeit from a low base in 2020. Its circulation leapt more than 700% from 4,000 to 32,000.

The other titles that more than doubled their AN+ circulations between the two periods were Men’s Health, In Style, Cosmopolitan, Rolling Stone, Women’s Health, Travel+Leisure and Prevention.

Content from our partners
Mather Economics and InsurAds combine to help publishers boost revenue
Press Gazette publishes ultimate guide to reader conversion and monetisation
Slow online ads cost UK publishers £50m a year: Here's how to fix them

Launched in 2019, AN+ is a paid-for version of Apple’s news app, available in the US, Canada, UK and Australia.

Nearly 200 publications make their content available on AN+ and are paid by Apple according to their readership levels – issue opens and ‘dwell time’ – on the app. 

Apple has not reported any AN+ figures and the popularity of the platform remains something of a mystery.

The AAM’s figures are not enough to discern how many AN+ subscribers Apple has built up. But the top 25 ranking – which excludes newspapers and non-US magazines on the platform – does provide an insight into the scale of the product. It also suggests AN+ is growing fast.

AN+ figures are likely to have been boosted by the launch last October of Apple One, a subscription that bundles together several services. Apple’s ‘premier’ package includes access to Apple Music, TV+, Arcade, iCloud, Fitness+ and News+.

The AAM circulation figures reflect the average number of unique user opens per magazine issue. This means that the numbers do not show total readership because they directly compare weekly magazines, like People, with monthly titles, Vanity Fair, and bi-monthlies, Popular Mechanics.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network