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March 22, 2012

Johnston Press to ‘flip model’ and become digital first operation

By andrew

The roll out of 140 mobile phone apps at Johnston Press has seen the number of monthly unique users rise by 2m, according to chief executive Ashley Highfield.

He put the 25 per cent increase down to attracting a ‘younger, male, more upmarket demographic who find us by Googling on the mobile phone.”

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