Guardian US ad chief on how publisher is navigating ‘toughest ad market since 2008’
But the brand has developed a few strategies to mitigate the troubles.
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Fighting for quality news media in the digital age.
But the brand has developed a few strategies to mitigate the troubles.
ByKey insights from Press Gazette publisher events in New York and London.
ByPublisher encourages advertisers to look past the "tofu and oat milk" stereotype of its audience.
ByDominance of tech platforms over private data is harming news media.
ByFootballco is driving 50 million page views per month through affiliate content, especially on Goal.
ByTech duopoloy has tightened grip on UK ad market in 2023 at expense of publishers.
ByAdvertisers told they should "fear not" the end of third-party cookies.
ByNeha Sethi claims marketers should embrace change as an ally.
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