Guardian US ad chief on how publisher is navigating ‘toughest ad market since 2008’
But the brand has developed a few strategies to mitigate the troubles.
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Publishers are mad as hell and they’re not going to take this any more
Key insights from Press Gazette publisher events in New York and London.
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Guardian gets around readers who reject cookies with new advertising product
Publisher encourages advertisers to look past the "tofu and oat milk" stereotype of its audience.
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Data privacy and advertising: How marketers are ‘killing democracy’
Dominance of tech platforms over private data is harming news media.
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Footballco says it will grow affiliate revenues by 300% in 2023 in drive away from advertising
Footballco is driving 50 million page views per month through affiliate content, especially on Goal.
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UK ad spend to grow in 2023 – but only the tech giants will benefit
Tech duopoloy has tightened grip on UK ad market in 2023 at expense of publishers.
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Mail reveals how it tracks and profiles readers so advertisers can target them
Advertisers told they should "fear not" the end of third-party cookies.
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Teleperformance India Head of Marketing: ‘Let’s be the masters of change’
Neha Sethi claims marketers should embrace change as an ally.
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