Mail Online claims record traffic for July with 134 million 'unique browsers' worldwide - Press Gazette

Mail Online claims record traffic for July with 134 million 'unique browsers' worldwide

Mail Online has claimed record web traffic of 134 million unique browsers in July.

The internal figures, released ahead of the official ABC release, also show that Mail Online had its biggest ever day on 22 July – the day of the royal birth – when it attracted 10.6 million unique browsers.

Mail Online publisher Martin Clarke said: "I am pleased that each month we grow our audiences to new highs not just in the UK, but in the United States and around the English-speaking globe.

“What is exciting is the fact that these surges in traffic are coming predominantly from our core, loyal audience who is bookmarking our home page and visiting us directly, versus indirect traffic from external sources.”

Top stories last month included the Spain train crash, the Trayvon Martin murder trial verdict, the death of ‘Glee’ star Corey Monteith and the birth of the royal baby. 

With hundreds of stories published by Mail Online every day, the publisher said that no one article represented more than 4.7 per cent of total page views on the record traffic day of 22 July.

Mail Online’s previous record monthly traffic was May when, according to ABC, it reached 129 million unique browsers worldwide and an average of 8.2m a day.

In June some 3.6m of Mail Online’s 8.1m average daily unique visitors came from the UK, according to ABC. That month the site's iPhone app was said to have been accessed by an average of 448,743 devices, with a daily average of 229,444 for the Android app. website’s Android app had an average of 229,444 vistors per day.

Mail Online claims that according to Comscore, 40 per cent of the audience for the Mail Online homepage come from households with an income of more than $100,000.



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Author: Dominic Ponsford

Dominic Ponsford is the editor of Press Gazette