View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
June 20, 2013updated 21 Jun 2013 8:23pm

Mail Online soars to biggest ever traffic total with 129m unique browsers worldwide

By Press Gazette

Mail Online achieved its highest ever web audience in May 2013, according to the latest figures released by ABC.

Its average global total for daily ‘browsers’ was 8.2 million, up 46.8 per cent year on year. Its total number of unique browsers for the month was 129 million.

Meanwhile, audience growth for has been slowed – but not halted – by the decision to put the site behind a metered paywall at the end of March. It remains the third most popular newspaper website in the UK with 2.8m average daily browsers. 

The Telegraph now requires readers to take out a subscription if they want to access more than 20 articles per month.

Year-on-year growth in daily browser numbers for has slowed from 29.8 per cent in April to 12.7 per cent last month.

Second-placed (still completely free) is now growing faster than the Telegraph, up 37 per cent year on year to 4.7m unique browsers a day.

The Independent remains the UK’s fastest growing national newspaper website (as measured by ABC) with average daily browser numbers up 69 per cent year on year to 1.2m.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

Mirror Group Digital continues to narrow the gap with Sun Online (which goes behind a paywall on 1 August). The Mirror site grew 62.2 per cent year on year versus The Sun’s more modest growth of 16.4 per cent.

National newspaper website traffic for May 2013 (source ABC)

  • Mail Online: 8,234,043, up 46.8 per cent
  • 4,665,414, up 37 per cent
  • Telegraph: 2,853,819, up 12.7 per cent
  • The Sun: 1,777,360, up 16.4 per cent
  • Mirror Group Digital: 1,240,826, up 62.2 per cent
  • The Independent: 1,203,826, up 68.9 per cent
  • Metro: 403,338, up 15.7 per cent
  • 202,502, up 34.6 per cent

Total for monthly browsers

  • Mail Online: 128, 599, 300
  • 82,927,697
  • 57,086,520
  • The Sun: 29,919,982
  • The Independent: 26,651,531
  • Mirror Group Digital: 26,273,031
  • Metro: 9,817,140
  • 4,706,584

Topics in this article :

Email to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network