Hello! Fashion Monthly and Women’s Health magazines have bucked the trend of declining sales among UK women’s fashion and lifestyle monthlies to grow their circulations, new ABC figures show.
Hello! Fashion Monthly boosted its total circulation by 3.5 per cent year-on-year, according to figures for the six months to the end of June show.
Launched by the owners of weekly celebrity magazine Hello! in September 2014, the dedicated fashion title now sells 68,476 copies a month on average, with 97 per cent actively purchased.
Women’s Health magazine, owned by Hearst UK which also publishes sister title Men’s Health, rose by 3 per cent year-on-year to 131,960, with 75 per cent actively purchased.
The biggest circulation losses were as follows:
- Red, down 14 per cent year-on-year to 166,340
- Vanity Fair, down 10 per cent year-on-year to 72,012
- Candis magazine, down 9 per cent year-on-year to 95,894.
Elle UK recorded slight growth at 0.2 per cent, bringing its average monthly circulation up to 172,193, including 48,400 bulk sales.
The UK’s best-selling monthly women’s lifestyle magazine, Good Housekeeping, is down 1 per cent year-on-year to 439,561.
Behind it, Cosmopolitan is down 2 per cent year-on-year to 403,88.
Total circulations for UK women’s lifestyle/fashion monthly magazines from 1 Jan to 30 June, 2017 (source: ABC):
|Publication||Total circulation||YoY% change||% circulation paid-for|
|John Lewis Edition||487,075||2.3||Free|
|Woman & Home||302,600||-4.1||97.2|
|HELLO! Fashion Monthly||68,476||3.5||96.8|