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Fighting for quality news media in the digital age.


Marketing, subscription and membership platform for publishers

An established leader, Advantage helps companies around the world manage their digital subscriptions, entitlements, magazines, bundles, e-products, memberships, events, continuity programs, product orders, payments, telemarketing and customer service. Advantage also provides an integrated eCommerce platform, multi-channel sales, and business intelligence tools.

Some of the benefits of Advantage include:

  • Total flexibility that allows you to efficiently run your business the way you want to
  • Ability to combine entitlements, access to content, pay-per-view, downloads, or pdf versions of a magazine with the print product, bundle them for discount, keep all the components synchronized and allocate the income however you like
  • A tightly integrated eCommerce platform designed with key architectural considerations like scalability, extensibility and security, plus the ability to easily create your own branded pages, extend the existing functionality of your eCommerce efforts and integrate new capabilities
    Easily manage multi-product, multi-channel and multi-currency sales
  • Access to a vast API, reporting and integration toolbox.
    Tools that help you to identify marketing targets and offer nearly endless promotion choices, including all varieties of digital and print bundles and payment options
  • Support for any frequency, including daily, weekdays, weekend-only or one-day-of-the-week distribution of print and multiple editions with automated geo-based edition assignment
  • Monthly updates with new technology and functionality keeping you always up to date.

Solutions for news media: How AdvantageCS helps publishers increase revenue

Download this white paper for more information on publishers can increase revenue through: print/digital packages, new payment options, pricing flexibility, open architecture, e-commerce and more. Advantage is uniquely positioned to evolve with news publishing, already counting on leaders in the news industry in multiple markets with whom it has established partnerships for development. This whitepaper outlines some of the capabilities specific to news media which are already helping our news media clients to increase their revenue.

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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