ABC: Sunday red-tops are worst performers as every newspaper sees year-on-year decline in March

The Sunday red-top tabloid newspaper market was the worst performer in March, according to the latest audited circulation data from ABC.

The popular end of the Sunday market saw average circulation fall 11.77 per cent last month to 3.53 million copies.

Daily Star Sunday, The Sun on Sunday, the Sunday Mail and Sunday People all reported year-on-year average circulation declines in excess of 10 per cent. The Sunday Mirror came close, on 9.9 per cent.

Every audited national newspaper saw year-on-year circulation declines in March and the only month-on-month gains were in the weekday market, from The Sun, Mirror, FT and Times.

Sunday quality titles slipped 5 per cent year on year and the mid-markets 8.43 per cent.

Weekday red-tops were down 9 per cent, mid-markets 6.45 per cent and qualities 4.97 per cent – compared with March 2013.

The i slipped below the 300,000 circulation mark following a price rise from 20p to 30p at the end of February. It was down 3.29 per cent year on year at 292,801.




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